What is the Business Model of Crystalotherapy Salt Cave Franchise?

Since opening its first set of doors in 2008, Changeland and its business model have proven to be a success. While each guest may receive different treatments, the total experience will always be the same. Our company has developed and standardized a series of services, The Crystalotherapy Services that guests of the Crystalotherapy Salt Caves enjoy, thus ensuring that all guests receive the same signature elements that are not only unique but also therapeutic. These services are the heart of the Crystalotherapy Salt Cave business model and are grouped in the following categories:

  • The Salt Cave Health Services for Individuals
  • The Salt Cave Wellness for Individuals
  • The Salt Cave Fitness Services for Individuals and Groups
  • The Salt Cave Services Services for Children
  • The Salt Cave Business Services for Companies

The Crystalotherapy Service Manual outlines the steps of each service to guarantee that the Customer Experience is uniform and expectations are exceeded no matter which Crystalotherapy Salt Cave the guest might visit. This creates a familiarity and intimacy that transfers from one location to another and extends the family concept from the team to the guests.

How do you franchise an experience?
The premise was to take the intangible aspects of an experience and make them tangible in order to consistently duplicate services, products and ambiance at every location.Here are a few aspects of the business model that make it unique:

  • Proprietary treatments
  • ALL Natural
  • Scientific Studies - the basis of our Continuous Improvement and Innovation (product & service)
  • Quality and Environmental Certifications on the Installation & Management of Salt Caves (Changeland is the only company with such certifications from the German Technological Certification authorities)
  • Destination type service in a neighborhood setting
  • Top quality Unique and differentiated services
  • Attention to detail
  • Simple but very rewarding business - Rewarding physically, mentally and financially!
  • Become a landmark and tourist attraction within your City.
  • Low cost of installation, operation and maintenance and a surprising return on investment!
  • No complicated approvals or licenses required
  • Simple turnkey solution to get you started in less than 8 weeks.
  • Excellent Value for Money and Return on Investment potential
  • Affordable, Simple, Turnkey Solution & Ongoing Support
  • Access to Changeland’s continuous Investment on Innovation in both Products & Services
  • Meet all Health, Safety & Environment Standards
  • The latest Technology and industry leading Know how
  • Support

Is The Crystalotherapy Salt Cave franchise the right opportunity for me?
If you are passionate about helping others live a healthy lifestyle while building a business in an industry that is booming, then The Crystalotherapy may be the right choice for you. We look for people who are passionate about wellness and take a hands-on approach to building their business. We also look for people who are involved in their local community. You have to meet our minimum financial requirements in order to qualify for The Crystalotherapy franchise. If this describes you, then let’s get started. Fill out our short Request For Information form today.

What services does The Crystalotherapy Salt Cave offer to guests?
The Crystalotherapy Salt Cave provides over 35 services to guests. The Menu of Services includes :

Salt cave Services for Individuals:

  • Therapy & Well Being
  • Music & Color / Light Therapy
  • Treatment of certain allergies and ailments
  • Stress & Anxiety Relief
  • Massage (Relaxation, Reflexology, Shiatsu, etc.)  
  • Gifts
  • Therapeutic Salt Sculptures or Art
  • Salt Cave visit Gift Awards.

Salt cave Services for Children:

  • Birthday Parties
  • Story Telling

Salt cave Services for Groups and Companies:

  • Exclusive use of the Salt Cave for:
  • Individual Development Sessions
  • Client Presentations
  • Annual Budget Review and Planning
  • Strategy Development & Brainstorming
  • Customer Focus Groups
  • Stress and Change Management Seminars
  • Team Building Workshops
  • Alternative corporate relaxation circles
  • Corporate Presents
  • Therapeutic salt crystal sculptures & corporate gift sessions.
  • Cultural events
  • Theater plays
  • Musical recitals
  • Concerts
  • Meditation & Healing
  • Yoga, Tai Chi, Reiki, Quantum, etc.

 Specialty treatments and spa packages and an event menu are also available. Pricing varies from location to location.

What is the cost of opening a Crystalotherapy Salt Cave?
The Initial Investment for opening a Crystalotherapy Salt Cave is starting at 29000 euro for a 45 m2 shop with a 20 m2 Salt Cave. The cost may grow depending on the size of the salt cave. This amount includes the salt cave (turnkey), the franchise fee and services, marketing material and training.

What is the initial franchise fee?
The franchise fee is 0 (zero) euro.

What are the royalty and marketing fees?
Royalties are 0 (zero).

Does Changeland offer financing?
We recommend that you seek financing from a local financial institution. The Crystalotherapy Salt Cave is the only salt cave which banks accept it as fixed asset collateral for business credit. This is becuase it is considered to be an 'equipment' which can be moved to another location.

What kind of background is required for a Salt Cave owner?
Changeland is looking for energetic individuals who enjoy working with people. Ideal candidates should have an entrepreneurial spirit, business and sales skills, and (willing to) play an active role in the communities in which they live and work. A background in the wellness and health industry is not needed.

What type of training is provided?
There are 3 phases of training (Start-up, Jump Start, On-Site) that will prepare you to build and operate your Salt Cave. The Crystalotherapy franchisee training program allows franchisees, without spa, salt cave or even retail shop experience, to succeed as business owners. On-site training is provided to train your staff on the proprietary treatments, products, and guest experience model, called the Crystalotherapy Service experience.

What happens after I submit my application?
Once you submit your application, a Franchise Development Representative will contact you to begin the discover process. You can contact us at any time along the way with questions at This e-mail address is being protected from spambots, you need JavaScript enabled to view it  

Are there International Master Franchise opportunities available?
Yes. In international markets we seek Master Franchise relationships with well-established companies with existing operations, management and resources to develop The Crystalotherapy Salt Cave brand in the entire country. Do contact us regarding your interest in Master Franchising.

How do I find a site for my Salt Cave shop?
Finding the right location for your Crystalotherapy Salt Cave shop is one of the key factors that drive the success of your business. We will provide you with advice and support in order to help you identify the appropriate retail location.

What is the size of each Crystalotherapy Salt Cave Shop?
The ideal space for a Crystalotherapy Salt Cave is 45 m2 to 90 m2 or more in a class “B” retail space, preferably close to a lifestyle center. A class “C” retail space which could be rehabilitated to B or A status is also appropriate if it is close to a lifestyle center, sport/health center, transport hub (train station, airport, etc.). Due to the fact that all walls of the room will be covered completely by the salt rocks, occasionally the class “C” retail spaces or spaces or inside  Hotels, shopping Mall or transport hubs which normally could not be used they may be very appropriate for the Salt cave Retail shop. The classification of retail space as either A, B or C usually relates to design and functionality, the year of construction and the building’s location. Classification differs slightly from city to city and country to country, but generally follows a standard pattern, which is described below:

  • Class A retail space. These buildings sport modern construction with state-of-the-art functionality and architectural design, infrastructure, life safety and mechanical systems. Class A buildings are also located in the most sought-after areas. Not surprisingly, Class A buildings typically command the highest rents, include the best amenities and, consequently, offer the least attractive concession packages for tenants.
  • Class B retail space. These buildings are usually highly functional, well-located facilities more than 10 years old. Class B retail spaces generally feature a less desirable design and infrastructure than Class A buildings, although a well-located B retail space can be renovated and reclassified as Class A.
  • Class C retail space. Generally, Class C retail spaces are more than 25 years old and have not been renovated. Normally, C retail spaces are functionally and architecturally obsolete and are located in less desirable areas. They command the lowest rents and attract the least credit-worthy occupants. It is not likely that a C building could be rehabilitated to A status, regardless of its location.

What are the licensing requirements for owners and operators?
Typically, the Crystalotherapy Salt Cave shop

  1. operates as simple service delivery shop (people come there, sit on quite room, listen to music and relax),
  2. do not require hygiene license from the Health Department (because we do not touch the customer nor do we serve him anything).

The above apply in all the caves we have installed in Europe, USA and Middle East. Nevertheless, because licensing may vary between countries, we will assist you in order to make sure that local licensing requirements are met.

How many team members are employed at each location?
Total staffing levels range from approximately 1 to 3 full-time employees. You will employ one or two receptionists (depending on the opening hours and country legislation in force). External service providers are called on an ad hoc basis and may include massage therapists, a promoter, children specialist, theater actors, and musicians, depending on the Individual and Group services that you will offer. A General Manager is occasionally employed after 12 months of operation so you can grow further your the business.

What is unique about the top operators in the system?
The top operators are great leaders who build great teams (between the Employee(s) and the external service providers). These operators recognize the value of working “on” their business rather than working “in” their business. They are also dedicated to community involvement and have aligned themselves with organizations that keep them and their business in view of the community. They also are very dedicated to furthering The Crystalotherapy Salt Cave brand and commit themselves to following procedures and advice made available to them by the policies that are in place for the franchise system.

What differentiates Crystalotherapy from competitors?
The Crystalotherapy is the only high-end day Salt Cave Franchise in the world. “The Crystalotherapy Natural Wellness & Health Experience” is the model that sets us apart from other wellness, spas or halo therapy centers. We are able to provide a consistent experience to every guest that visits a Crystalotherapy Salt Cave. Our concept is based on scientific and results-oriented treatments, which are viewed more as a necessity rather than a luxury. We do not offer traditional spa services because those offer only a sensation of external relaxation but not the deep and ALL NATURAL experience of Wellness and Health. Therefore set ourselves apart from other salon/spas/salt rooms/salt grottos. Most “high-end” spas are located in a hotel or resort setting. Crystalotherapy Salt Caves can be located both inside hotels and resorts but also in lifestyle centers, shopping malls, or transport hubs. In comparison with Spas, in Crystalotherapy Salt Caves people enter WITH THEIR CLOTHES ON, they do not sweat, nobody puts oils or mad on their body, nor touches them. They stay inside the salt cave for 30’ to 45’, lying on comfortable reclining zero gravity chairs, listen to the natural sounds of Music Therapy and the waterfall, and INHALE THE QUANTITY OF HEALTHY MICROELEMENTS THEY WOULD INHALE IF THEY WERE FOR 3-4 DAYS AT THE CLEAN SEA AURA. Normally they Sleep deeply for a few minutes. All muscular pains, all allergies and breathing problems progressively disappear. Many other health conditions are treated in a Natural way. Our pricing structure is significantly lower than spas, and because of this more guests can experience the unique services and on a more regular basis.

How has the economy affected spas and Crystalotherapy?
While the growth and new openings of many individual day spas have remained stagnant or even declined (during the period of crisis), Changeland continues to see (in 2010, 2011 and 2012) an increase both in retail sales of salt cave services and in opening Crystalotherapy Salt Cave shops. While some other spa franchise models have experienced rapid growth followed by decline, Changeland has dedicated significant time and resources to planning, certifying and building a foundation of inter-salt cave communications and support, which has allowed it to not only grow, but also flourish in a down economy.

Will I have a protected territory for my salt cave shop?
Yes. We will create an exclusive territory for you that will provide you the opportunity for growth.